2 Weeks ago, I considered fast food, it's probably been around as long as people live in the city.However, there is a particular type of fast food that goes back half a century, dating back to the car-centric warfare in cities and suburbs. It is based on a military, not the flavor of "engineered" super cheap ingredients. (But highly subsidized) and the lowest cost. Do not bore you with why I think this type of fast food;But we talk about marketing. Yale Rudd Center for Food Policy and Obesity, just put out a report [PDF] About the fast food industry.
fresh foodThis is the title of the report: $ 4200000000, which is the sector number to use for marketing their products in 2010.To put this amount into perspective, consider a center for politics, nutrition, and promoting the unity of the USDA is "working to improve the health and well-being of Americans through the development and promotion of dietary guidelines. to connect scientific research to the nutrition needs of consumers. "annual budget or not? $ 6.5 million, according to The New York Times Michael North West wind.So, $ 4200000000, compared with $ 6.5 million, which means that for every $ 1 in the industry, Americans spent haranguing to eat things such as Burger King 2500-calorie burger, pizza, a dozen of the money has been encouraged to use . for people to eat their spinach.Of course, as the latest piece of performance of Moss', in collaboration with industry, the USDA also announced that it will convince people to eat food businesses faster.4200000000 USD marketing budget in 2009, was a brutal recession, which marks the most profitable industry. Business of fast food is what is known as an area "countercyclical" - it tends to grow when the economy goes to hell. When money is less, but the menu looks like a McDonald's U.S. dollar deal - and things like Domino Pizza is now infamous eight Wisconsin cheese, it seems appropriate to release.
fast food
These companies are a great way to do anything. The stock market will give us a clue. Over the past two years, shares of Yum! Brands (owner of the owner of KFC, Pizza Hut, Taco Bell and Long John Silver) and McDonald has more than doubled. As the stock market as a whole is measured by the S & P 500, the largest listed companies in the country have flat-lined in other words, investors are very bullish on the company's junk food.When times are flush, the industry has used $ 4200000000 hidden market, especially to cultivate a new generation of customers: the children, as Rudd did not estimate how much of the marketing budget, rapid industrialization of the food is aimed at children. (2006 study estimated 1.6 billion dollars in order), but there are a dizzying array of data to demonstrate their loyalty in the industry to achieve this dubious cause.The average preschool child (2-5 years) 2.8 see TV commercials for fast food every day during the year 2009; Children (6-11 years) and 3.5, and adolescents (12-17 years ), see 4.7.People have been accused of marketing in the fast food children a year. Sector's response? Ramped up their efforts - until the market for children.Compared to 2003, preschool children, 21% of the rapid growth in advertising in 2009, with 34% of adolescents watch more than 39% ... McDonald's and Burger King is committed to improving the marketing of baby foods. The restaurant, in a growing amount of TV advertising 2007 - 2009 preschool children saw an increase of 21% for McDonald's and 9% more for Burger King and see the ads 26% more for McDonald's and more. 10% for Burger King.There is also a head to head with fast-food market - these companies apparently see opportunity in selling to families, African Americans and Hispanics.McDonald and KFC is set as the only African-American young people with television commercials, Web sites and banner ads. American adolescents, 75% of television commercials for McDonald's and KFC, as compared with white children.All of this market is how it works or not. The proof is in the bay in a poll commissioned by the Rudd Center, 40 percent of parents reported that their children would go to McDonald, at least once a week and 15 percent of parents of 2 - to report the 5 -year-olds as children. He reproached them for a trip to Mickey D's every day.Eighty percent of parents reported their children to a fast food restaurant at least once last week, 66% said McDonald.What to do about all this. For me, highlights the importance of the National school lunch. School meals is the way our society is a concrete implementation of sending foodways for generations increases. Public school cafeteria, where you create a vision of what the public system, the food should be. In short, is the work of the people in the formation of children's eating habits. It was in the cafeteria, I believe that the marketing efforts in the fast food can be effectively rejected.Unfortunately, I do not have very good news here. When annually spend about $ 11000000000 school lunch - two-thirds of the costs and labor costs. That leaves about $ 4000000000 to spend on the ingredients - about the marketing budget in the annual food quickly. A child in school is about 90 cents a day to spend on ingredients.The level of funding, those who doubt that public schools are increasingly hiring to do ... Fast food industry, which knows a thing or two about quality ingredients is something that technical. People are hungry, and guess what 'USDA them cheer. I have a boring minute in this radio video, and you'll hear talk about how Domino exec staff of the United States Department of Agriculture to help businesses get a pizza at the school cafeteria. If you do not kill you, this is a report of a city that had invited Donald PR flacks in the public schools to provide nutrition counseling.There are schools that are trying to teach children the vision of others that is in Grist and parents themselves - the movement of school canteens - Brusk And it is to write about one in Boulder, Colo. For now -. - And how they are struggling to balance the budget, after throwing the junk food.While San Francisco is about to become the first major city to ban the group from the fast-food meal toys, some measures urged to deny - that San Francisco is home to a blog or Freaknomics asked. But when parents and schools are short of cash up to $ 4200000000 by plotting ways to get kids to ask for fast food, try any of the people to react, apparently, are welcome
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